MVRDV | Interim PR Management

Freelance assignment covering maternity leave. Coordinating awards, exhibitions, media requests, and publications. In 2018/19 overseeing the MVRDV Public Relations team of 6, responsible for worldwide internal and external communications, lectures, events, marketing and social media.

De Zwarte Hond | PR & communications

Assignment for external and corporate communications at De Zwarte Hond architecture and urbanism (Rotterdam, Groningen, Cologne offices). Includes PR and (social) media strategy, content planning & creation, advice on branding, identity and internationalisation strategy.

Kunsthal | marketing & communications

Marketing & communication support for the All you can Art 3 project at Kunsthal Rotterdam (March – August 2018). The assignment consisted of drawing up a communication plan, copywriting, developing communication tools, mailings (newsletters, invitations), social media, press & PR.

State of Fashion | online communications

Online communications assignment (website, social media, content planning) for the new fashion event State of Fashion | Searching for the New Luxury, curated by Jose Teunissen. Focusing on a more sustainable and fair fashion industry, the project is the successor to the Arnhem Fashion Biennale.

IABR | PR & Media

Assignment for International Architecture Biennale Rotterdam. PR campaign for IABR editions 2012, 2016 and 2018 focusing on media and free publicity – compiling press plan and strategy, press releases, organising press events, arranging interviews, copy writing and proofing of publications, crossmedia advertising campaigns.

de Doelen | PR & Media

Interim assignment for de Doelen marketing & communications department; Jul – Dec 2017, Mar – Jun 2015

De Doelen is a concert venue and convention centre in Rotterdam, the Netherlands. The assignment consisted of handling pr and media campaign for several key projects and festivals (The Big Day, Kindermuziekweek, Wunderhorn, Classical:NEXT, Operadagen Rotterdam).

Studio Roosegaarde | PR Icoon Afsluitdijk

Strategic PR plan for Studio Roosegaarde’s project Icoon Afsluitdijk (Jun – Se9 2016). Assignment included outreach to national key media with pitches, planning, press releases and media monitoring. Compiling media kit for press preview and opening event. Collaboration with Studio Roosegaarde, Rijkswaterstaat and I&M in team BRAND The Urban Agency.

IFFR | Press & international PR

Freelance and seasonal assignment for International Film Festival Rotterdam, Marketing & Communications department. Establishing the festival’s press strategy. Maintaining (international) media relations, liaising with distributors, producers & sales agents, pitching coverage, writing press releases. Organising events and marketing actions with (online) media, monitoring impact. Coordinating IFFR Trainee Programme for Young Film Critics and FIPRESCI/KNF juries with a team of assistants and volunteers. 2005 – 2007 responsible for all press accreditations and running the festival Press Office & Press Desk. Managing a team of 7 publicists and 1 intern, overall responsible for scheduling all interviews.

Droog | PR & communications

Freelance assignment for external PR & communication for Droog design products, projects and events. Social media, online marketing, media strategy for brand awareness and positioning, copywriting, media relations and monitoring. Development and implementation of communication tools. Campaigns include Rijksstudio m2 with Rijksmuseum at Salone del Mobile Milan 2014.

DutchDFA | PR & communications

Assignment for the international promotion of Dutch design, fashion and architecture in China, India, Germany and Turkey; formulating and implementing communication strategy, planning and development of communication tools, copywriting, coordinating and copywriting of publications, traffic management, developing and editing website, social media (Facebook and Twitter). Maintaining media relations. Organizing and managing events.

Rotterdam Festivals | PR & corporate communications

PR campaign for joint promotion of cultural city events: De Rotterdamse Zomerfestivals and YOUR WORLD Summer Events: press plan, media strategy, free publicity, press releases, copy writing of communication tools (website, flyers, brochures, newsletters), planning of photography. Publicity campaign and media for Operadagen Rotterdam 2009.

Rotterdam Festivals and Rotterdams Uitburo: spokesperson for media, press releases, corporate communication (newsletter, web editing)

Liaise with partner organizations such as Rotterdam Marketing, Rotterdam European Youth Capital, Opera Rotterdam, city council.