Assignment for external and corporate communications at De Zwarte Hond architecture and urbanism (Rotterdam, Groningen, Cologne offices). Includes PR and (social) media strategy, content planning & creation, advice on branding, identity and internationalisation strategy.
Freelance assignment covering a maternity leave. Overseeing the MVRDV Public Relations team of 6, responsible for worldwide internal and external communications, requests, publications, exhibitions, lectures, events, marketing and social media.
Freelance assignment coordinating the PR campaign for the World Press Photo Exhibition 2018at World Trade Center Rotterdam (19 Jan – 10 Feb 2019). Communications plan + strategy,copywriting, social media, event marketing, free publicity and developing communication tools.
Coordinating outdoor campaign for Art Rotterdam Week 2017 – 2019: city dressing, routing & signing, press release, liaising with M&C team, graphic designers, partners and participating art institutions.
Marketing & communication support for the All you can Art 3 project at Kunsthal Rotterdam (March – August 2018). The assignment consisted of drawing up a communication plan, copywriting, developing communication tools, mailings (newsletters, invitations), social media, press & PR.
Online communications assignment (website, social media, content planning) for the new fashion event State of Fashion | Searching for the New Luxury, curated by Jose Teunissen. Focusing on a more sustainable and fair fashion industry, the project is the successor to the Arnhem Fashion Biennale.
PR for international 10-day contemporary opera and music theatre festival in May. Assignment includes marketing & communications advice, compiling PR plan and press releases, maintaining media relations.
Assignment for International Architecture Biennale Rotterdam. PR campaign for IABR editions 2012, 2016 and 2018 focusing on media and free publicity – compiling press plan and strategy, press releases, organising press events, arranging interviews, copy writing and proofing of publications, crossmedia advertising campaigns.
Interim assignment for de Doelen marketing & communications department; Jul – Dec 2017, Mar – Jun 2015
De Doelen is a concert venue and convention centre in Rotterdam, the Netherlands. The assignment consisted of handling pr and media campaign for several key projects and festivals (The Big Day, Kindermuziekweek, Wunderhorn, Classical:NEXT, Operadagen Rotterdam).
Assignment for interim management of marketing & communications for a renowned museum and art lab for kids 2 – 12 years; copywriting, communication tools, web editing, newsletters, social media, press & PR.
Film publicity at Berlinale (2015: I am Michael, 2016: A Quiet Passion, 2017: Weirdos) and Cannes Film Festival (2015, 2016, 2017: Kering Women in Motion). Coordinating round tables, red carpets, handling talent.
PR opening Lucky Knot bridge by NEXT Architects in Changsha, China. Compiling press release + media kit + follow up pitches. PR plan for positioning NEXT as expert in bridges and creative infrastructural solutions. Assigned by BRAND The Urban Agency.
Marketing & communications in 2015 and 2016 for Lezersfeest literary event at Rotterdam’s public library. Assignment included M&C plan, developing publications and PR tools, coordinating graphic and web design, traffic and budget management, copywriting, website & social media, (FB, TW, IN), press releases and media relations.
Strategic PR plan for Studio Roosegaarde’s project Icoon Afsluitdijk (Jun – Se9 2016). Assignment included outreach to national key media with pitches, planning, press releases and media monitoring. Compiling media kit for press preview and opening event. Collaboration with Studio Roosegaarde, Rijkswaterstaat and I&M in team BRAND The Urban Agency.
PR campaign for Dance for Health on the positive impact of dance for Parkinson patients and raise general awareness in the Netherlands. A-Z from PR plan to producing and distributing the campaign video, communication strategy, on and offline marketing, social media (Facebook and Twitter), press, copywriting and measuring impact, managing budget. Assigned by BRAND Communicatie.
Freelance and seasonal assignment for International Film Festival Rotterdam, Marketing & Communications department. Establishing the festival’s press strategy. Maintaining (international) media relations, liaising with distributors, producers & sales agents, pitching coverage, writing press releases. Organising events and marketing actions with (online) media, monitoring impact. Coordinating IFFR Trainee Programme for Young Film Critics and FIPRESCI/KNF juries with a team of assistants and volunteers. 2005 – 2007 responsible for all press accreditations and running the festival Press Office & Press Desk. Managing a team of 7 publicists and 1 intern, overall responsible for scheduling all interviews.
Freelance assignment for external PR & communication for Droog design products, projects and events. Social media, online marketing, media strategy for brand awareness and positioning, copywriting, media relations and monitoring. Development and implementation of communication tools. Campaigns include Rijksstudio m2 with Rijksmuseum at Salone del Mobile Milan 2014.
Assignment for the international promotion of Dutch design, fashion and architecture in China, India, Germany and Turkey; formulating and implementing communication strategy, planning and development of communication tools, copywriting, coordinating and copywriting of publications, traffic management, developing and editing website, social media (Facebook and Twitter). Maintaining media relations. Organizing and managing events.
PR campaign for joint promotion of cultural city events: De Rotterdamse Zomerfestivals and YOUR WORLD Summer Events: press plan, media strategy, free publicity, press releases, copy writing of communication tools (website, flyers, brochures, newsletters), planning of photography. Publicity campaign and media for Operadagen Rotterdam 2009.
Rotterdam Festivals and Rotterdams Uitburo: spokesperson for media, press releases, corporate communication (newsletter, web editing)
Liaise with partner organizations such as Rotterdam Marketing, Rotterdam European Youth Capital, Opera Rotterdam, city council.