Studio Roosegaarde – PR Icoon Afsluitdijk

Strategic PR plan for Studio Roosegaarde’s project Icoon Afsluitdijk (Jun – Se9 2016). Assignment included outreach to national key media with pitches, planning, press releases and media monitoring. Compiling media kit for press preview and opening event. Collaboration with Studio Roosegaarde, Rijkswaterstaat and I&M in team BRAND The Urban Agency.

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