Freelance and seasonal assignment for International Film Festival Rotterdam, Marketing & Communications department. Establishing the festival’s press strategy. Maintaining (international) media relations, liaising with distributors, producers & sales agents, pitching coverage, writing press releases. Organising events and marketing actions with (online) media, monitoring impact. Coordinating IFFR Trainee Programme for Young Film Critics and FIPRESCI/KNF juries with a team of assistants and volunteers. 2005 – 2007 responsible for all press accreditations and running the festival Press Office & Press Desk. Managing a team of 7 publicists and 1 intern, overall responsible for scheduling all interviews.