Strategic PR plan for Studio Roosegaarde’s project Icoon Afsluitdijk (Jun – Se9 2016). Assignment included outreach to national key media with pitches, planning, press releases and media monitoring. Compiling media kit for press preview and opening event. Collaboration with Studio Roosegaarde, Rijkswaterstaat and I&M in team BRAND The Urban Agency.

PR campaign for Dance for Health on the positive impact of dance for Parkinson patients and raise general awareness in the Netherlands. A-Z from PR plan to producing and distributing the campaign video, communication strategy, on and offline marketing, social media (Facebook and Twitter), press, copywriting and measuring impact, managing budget. Assigned by BRAND Communicatie.

Freelance and seasonal assignment for International Film Festival Rotterdam, Marketing & Communications department. Establishing the festival’s press strategy. Maintaining (international) media relations, liaising with distributors, producers & sales agents, pitching coverage, writing press releases. Organising events and marketing actions with (online) media, monitoring impact. Coordinating IFFR Trainee Programme for Young Film Critics and FIPRESCI/KNF juries with a team of assistants and volunteers. 2005 – 2007 responsible for all press accreditations and running the festival Press Office & Press Desk. Managing a team of 7 publicists and 1 intern, overall responsible for scheduling all interviews.

Freelance assignment for external PR & communication for Droog design products, projects and events. Social media, online marketing, media strategy for brand awareness and positioning, copywriting, media relations and monitoring. Development and implementation of communication tools. Campaigns include Rijksstudio m2 with Rijksmuseum at Salone del Mobile Milan 2014.

Assignment for the international promotion of Dutch design, fashion and architecture in China, India, Germany and Turkey; formulating and implementing communication strategy, planning and development of communication tools, copywriting, coordinating and copywriting of publications, traffic management, developing and editing website, social media (Facebook and Twitter). Maintaining media relations. Organizing and managing events.

PR campaign for joint promotion of cultural city events: De Rotterdamse Zomerfestivals and YOUR WORLD Summer Events: press plan, media strategy, free publicity, press releases, copy writing of communication tools (website, flyers, brochures, newsletters), planning of photography. Publicity campaign and media for Operadagen Rotterdam 2009.

Rotterdam Festivals and Rotterdams Uitburo: spokesperson for media, press releases, corporate communication (newsletter, web editing)

Liaise with partner organizations such as Rotterdam Marketing, Rotterdam European Youth Capital, Opera Rotterdam, city council.